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Consulting Projects

Michigan Innovative Marketing allows our members (or MIMbers) to gain hands-on, real world marketing experience. We work as consultants for other student organizations, local startups, and individual projects. 

Check out some of the organizations we have worked with below!

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Namix

Naman Gupta, a Umich alum who goes by the stage name Namix, is an up and coming musical artist and DJ. Our MIMbers worked with Namix to establish a strong social media presence on his Instagram and Tik Tok, drive traffic towards his music on Spotify & SoundCloud, and grow his fan base. 

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Upturn Network

Upturn Network is a music promotion company, focused on leveraging digital platforms on streaming services to bring content to more listeners. Our MIMbers helped Upturn enter a new advertising space and worked on social media marketing research regarding Upturn's target audience. 

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Bronze Elegance Fashion Show

Bronze Elegance Fashion Show is a fashion organization at the University of Michigan built to uplift students and the community to promote individuality through diversity and style. Our MIMbers helped market the The 41st Annual Bronze Elegance Charity Fashion Show through guerrilla and social media marketing. 

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Mindful Michigan

Mindful Michigan is a student organization at Umich that practices meditation and mindfulness to improve emotional, social, and mental wellbeing. Our MIMbers rebuilt Mindful Michigan's instagram, hosted a mindfulness event on the Wellness Day in March 2021, and collaborated with SHEI Magazine, University of Michigan's premier fashion, arts, and culture student publication, for a two week partnership about mindfulness and fashion. 

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GirlUp Michigan

Girl Up is a United Nations Foundation Campaign to ensure that girls in developing countries are educated, healthy, safe, counted, and positioned to be the next generation of leaders. Girl Up Michigan aims to empower others to get involved and teach the Ann Arbor community that girls around the world matter. Our MIMbers helped organize their 2020 Annual Gala and social media calendar. 

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Picture of our MIMbers at a Consulting Project Presentation in 2019

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